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2017 CONFERENCE

3 - 6 October 2017, North West University - Potchefstroom, SA





Sports Broadcast


Do you want to understand how best to package sports-related content of your sporting code so that it is appealing to the South African sporting fans and in turn to the the broadcaster? Then this workshop is for you. Sports Broadcasting entails the understanding of the utilisation of broadcast media in driving coverage of sports-related content.


Sports Broadcast - Why Attend?

Do you want to understand how best to package sports-related content of your sporting code so that it is appealing to the South African sporting fans and in turn to the the broadcaster? Then this workshop will help you:

  • • Understand the key steps to follow in packaging a sports-related content pitch of your brand to different broadcasters
  • • To demonstrate the impact in audience and revenue growth by specific sporting codes when they gain broadcast coverage of their sporting brands in action
  • • Gain critical insights into the changing nature of sports broadcasting in SA


Sports Broadcast - What?

1. The Media Sporting landscape of SA broadcasters

  • • Unpacking the varied tiers, platforms and channels which are focused on broadcasting sports coverage in SA - comparison of the different broadcast platforms available in SA
  • • Profiling the SA sporting consumer: Reader, Viewer, Listener
2. Developing a successful sports-content pitch for broadcast opportunity
  • • Prepare a pitch for selling your sports content to a broadcaster
  • • Identify the best route for ensuring success in engaging different media sporting platforms:
    Radio / TV / Web / Print


Sports Broadcast - When?

  • DATE: Wednesday, 03 October 2017
  • TIME: 09:00 - 16h30
  • NB: Please note that attendance of workshop is by invitation.