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2017 CONFERENCE

3 - 6 October 2017, North West University - Potchefstroom, SA





Sports Economy


A Case for Sport and Recreation highlighted the significant value and contribution that sport makes in the South African society. The Case for Sport document highlighted that in 2007, sport contributed a total of R41 billion to the economy and this was equated to 2.1% of the GDP. Whilst the contribution to the GDP may differ between countries, the contributing sectors needs to be fully understood and expanded.

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In South Africa and the world over, the economic impact of sport has increased over time as a result of the growth in interest of hosting the major sport events, which have in the main, served as catalyst for inward investment.


Sports Economy - Why Attend?

The Sports Economy conference is borne out of this intent: To develop a model for quantifying the contribution of sports sectors’ to South African economy in as far as:

  • • Identifying the various sectors, through which sports contributes to the GDP.
  • • Exploring the various sport sectors which play a role in alleviation of poverty, creation of employment and decreasing inequality.
  • • To provide an opportunity to Corporate South Africa to share ideas on the growth and development of business through investment in sports.
  • • To measure the contribution that Sport makes to the GDP through direct and indirect investment.


Sports Economy - What?

  • • Economic empowerment through maximising value at Sports Mega-events
  • • Exploring economic opportunities through sport
  • • South African Sport Sector: Corporate role in developing and building a strong sport sector through direct and indirect investment


Sports Economy - When?

  • DATE: Wednesday, 04 October 2017
  • TIME: 09:00 - 16h30
  • NB: Please note that attendance of workshop is by invitation.