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2017 CONFERENCE

3 - 6 October 2017, North West University - Potchefstroom, SA





Sports Licence


Are you a sports property brand who is interested in connecting your brand with FMCG manufacturers, licensees, retailers for driving revenue whilst growing your sports’ audience base? Then this workshop is for you. Sports Licensing and Merchandising constitutes the contractual relationship which underpins the commercial exploitation of a brand identity when associating it with a particular sporting sporting property. Licensing thus protect and legislates the merchandising opportunity between licensee and licensor who approves the usage of the brand on a merchandised item/personality brand/sports property brand.


Sports Licence - Why Attend?

This programme is designed to empower the delegate with a how-to manual on the following:

  • • How to utilise a sport brand for licensing and merchandising in driving revenue?
  • • What goes into packaging a licensing contractual agreement?
  • • Who are the key stakeholders to engage when pursuing a licensing and merchandise initiative for yoursport brand?

  • Sports Licence - What?

    • • Step by step guide on packaging a proposal for licensing your sport brand for merchandising opportunity
    • • Step by step framework for developing a contractual agreement between licensee and licensor
    • • Step by step guidance to identifying the best licensee for enhancing your sports’ brand image
    • • Step by step guide on which are the relevant stakeholders to engage and what to their roles are in developing a licensing and merchandise strategy for your sport brand


    Sports Licence - When?

    • DATE: Wednesday, 02 October 2017
    • TIME: 09:00 - 16h30
    • NB: Please note that attendance of workshop is by invitation.


    Sports Licence - Who?