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2017 CONFERENCE

3 - 6 October 2017, North West University - Potchefstroom, SA





Sports Marketing


Are you keen to leverage on the popularity which your sport brand’s fans devote towards their favourite sports programmes, teams, athletes and stadia through Sports Sponsorship & Marketing? Then this workshop is for you. Sports Sponsorship & Marketing is all about packaging content to market brands and affiliate these brands with the sports content through sponsorship. The result is the synergy of value and appreciation which is created between the two entities because it encourages the sports fans to positively endorse the brand sponsoring the sport show.


Sports Marketing - Why Attend?

This programme is designed achieve the following objectives:

  • • Defining and identifying your sport property brand in terms of positioning, value and audience reach.
  • • Creating a winning sponsorship proposal using your clearly defined brand’s value to a prospective sponsor.
  • • Preparing a captivating pitch to prospective sponsor for sponsorship opportunities


Sports Marketing - What?

1. How to develop your sport property brand as a worthy platform for sponsorship opportunities

  • • Defining your sport property brand identity and value in the eyes of audience reach and interaction with your brand
  • • Profiling your target market profile & worth in terms of sponsor need
  • • Identifying and matching your sport property to “ideal” sponsor
1. How to develop your sport property brand as a worthy platform for sponsorship opportunities
  • • Step by Step guide for preparing a perfect sponsorship proposal
  • • Preparing a pitch for selling your sport property brand to a prospective sponsor
  • • Understanding the sponsorship process - from pitching to approval


Sports Marketing - When?

  • DATE: Wednesday, 04 October 2017
  • TIME: 09:00 - 16h30
  • NB: Please note that attendance of workshop is by invitation.